Introduced in 1999, Plein Soleil became HCP’s most rapidly growing brand and a prominent player within the Lebanese market. Committed to delivering a diverse selection of high-quality food items, the brand’s product lineup encompasses an assortment of frozen vegetables, appetizers, canned foods, condiments, Asian sauces, cooking oils, as well as plant-based and dairy products. In 2012, Halwany Consumer Products unveiled its inaugural range of dairy products under the Plein Soleil label, subsequently expanding its influence across various dairy segments. Notably, Plein Soleil has established itself as a frontrunner in the cream cheese category, particularly through Tartina – a brand that holds a leading position in the retail sector with its assortment of regular and flavored cheese squares.
In 2015, the company’s strategic focus shifted towards geographic expansion, with the aim of introducing Plein Soleil in international markets to offer consumers nature’s finest products.
