Launched in 1991, Frumer has been active in the market with a variety of canned and frozen seafood products to cater to different preferences and consumption needs.
The brand’s focus on offering good quality seafood products at competitive prices while maintaining flexibility in distribution across various markets worldwide is a strategic approach adapted by Halwany Consumer Products in its business expansion.
Frumer encompasses a wide assortment of frozen fish fillets that are a nutritious and easy to cook for consumers looking to incorporate seafood in their recipes while getting a tasty hint of the sea. The assortment includes fish fillets types like Pangasius, Grouper, Sole, Alaska Pollock, Red Mullet, Snapper, Hake and others.
Other seafood products are available to ensure consumers will enjoy the flavors of the sea while also benefiting from the nutritional values. These include shrimps in different sizes and types, surimi crab sticks & rolls, lobster tails, and seafood cocktail. The brand has also a well-rounded selection of time-saving breaded items ranging from fish fillets, burgers, and fish fingers to calamare rings.
Frumer emphasizes on strict quality control measures at the core of the manufacturing process to ensure that only the freshest and good-quality seafood reaches consumers.
