The launch of Bella Cow and Bella Go in 2020 marked a remarkable achievement for Halwany Consumer Products signifying a successful milestone in the history of the group. The launch of these two brands brought a new level of delight to consumers’ meals by offering a selection of delectable cheese varieties: spreadable in jars, triangles, squares and block formats in addition to kashkaval cheese.
The strategy aimed at establishing Bella Cow and Bella Go as an indispensable choice for consumers to enhance their hearty breakfast, quick snacking, and cooking meals. The success of both brands can be attributed to the its diverse product line and attributes as well as the quality that was able to capture a broad market segment.
Bella Cow’s 100% cow milk, energy-boosting ingredients, and enriching taste makes it the perfect cheese for meals and cooking recipes. This aspect adds to the product’s appeal and nutritional value to offer consumers a spectrum of items that aligns with their taste from spreadable to block and kashkaval cheeses.
On the other hand, Bella Go offers quality products manufactured from a processed preparation of cheese and vegetable oil. This consistency makes Bella Go products suitable for various applications including slicing and spreading on bread and crackers. The continuous expansion of Bella Go’s range across different cheese categories aims at satisfying a wide range of consumer preferences.
HCP is continually committed to making Bella Cow and Bella Go a staple in people’s everyday meals.
