Our Strategy

WE SET OUR EYES ON ONE TARGET, TO STRIVE FOR LEADERSHIP IN EVERY CATEGORY WE ENTER AND PROVIDE OUR CONSUMERS WITH AN ENJOYABLE AND UPLIFTING EXPERIENCE.

With HCP’s solid experience in creating and marketing food brands for decades, the company is fully dedicated to achieve sustainable growth through four main strategic pillars.

Brand Development

Building premium food brands and growing it through line and category extensions to meet consumer needs.

Organizational Structure

Maintaining a coherent structure with consistent workflow to create an inspirational working environment.

Logistics Infrastructure

Continually investing in the group's infrastructure to serve the markets promptly with optimum efficiency.

Geographical Expansion

Penetrating new international markets with a diversified portfolio of brands to reach consumers of different ethnicities.