How did it all start?
A 19 year old young man by the name of Chafic Halwany started out a small trading business in Beirut, dealing with fresh fruits and vegetables.
Driven by hard work and dedication, the business kept flourishing throughout the years, coming a long way from its humble beginning to become, by the year 1950, one of the main traders in the local and regional markets.
The Second Generation
To commemorate the legacy of their father, Chafic Halwany’ sons founded Les Fils De Chafic Halwany s.a.r.l. in1972, taking the business to a new regional level. The company became a major distributor of frozen, chilled and canned food items covering various product lines; namely poultry, meat, seafood, vegetables, fruits and dairy.
A New Direction
With the Lebanese civil war coming to an end, the management initiated a strategic conversion of the organization from commodity–driven trading to a consumer–oriented business focusing on brand building.
With a vision to expand the business regionally and internationally, the management founded an off-shore company in 2003 under the name of C-Food International s.a.l., to focus on the production, marketing and distribution of a variety of seafood products. The company was based in Lebanon, with a branch in Ho Chi Minh City, Vietnam. Today, C-Food International covers more than 35 countries in the Middle East, Africa, Europe and Central America through a well-structured network of distributors with a brand portfolio that includes Siblou, Sirella, Adriana, Trebon and Olfa.
A Modern Identity
To better reflect the long-term vision and strategic mission, the company’s name was changed to Halwany Consumer Products s.a.l. (HCP). HCP continued moving forward, in an increasingly competitive market, with its values and commitment at the core of its business. Today, the company is one of the leading players in the FMCG market in Lebanon, holding a diversified product portfolio that caters to consumer needs in several food categories.