In the early 90s, the management launched a strategic plan to develop house brands to better meet the needs and expectations of consumers in the local market.
Launched in 1996, the Siblou brand became HCP’s flagship in the seafood category. With around 100 SKUs covering multiple sub-categories (frozen, canned and chilled), the brand is currently the market leader in Lebanon. Siblou is also distributed in more than 35 countries around the globe and catering to more than 400 million consumers with different cultural profiles. To maintain a premium image and quality, in compliance with international standards and regulations, all products under Siblou brand follow rigorous specifications and systematic quality control.
Plein Soleil was introduced in 1999 to become our fastest growing brand and one of the leading players in the market. Dedicated to offer consumers a variety of quality food products, the portfolio includes today frozen vegetables and appetizers, canned food, condiments, vegetable oil and dairy products, totaling to 148 SKUs. As of 2015, Plein Soleil took its reach to another level and expanded its distribution to cover 8 countries.
Launched in 1991, Frumer has been active in the market since then as HCP’s fighting seafood brand. Frumer comprises a wide range of 28 quality seafood products that are affordable and accessible to all.
Launched in 2013, Lamesa offers a selection of frozen premium Lebanese gourmet specialties made in Lebanon following the highest production standards. In 2015, Lamesa crafted a great expansion reaching 7 new countries.